Why you shouldn't judge a sheet by only it's thread count.

To understand what creates the most luxurious linens, thread count, the number of yarns woven into one square inch of fabric, is but one measure. It is important, to be sure, but it is only part of the story. For a sheet to have the look and feel that will change your life, three other key components must be present. It all starts with the quality of the fiber itself, and the yarn made from it.

The Quality of the Yarn. The world's finest cotton is grown on the banks of the Nile River in Egypt. Egyptian cotton is renowned because it yields the longest-staple cotton in the world. Where these marvelous fibers are spun into yarn makes a difference as well. Sferra, maker of what we consider to be the world's finest sheet, has the raw Egyptian cotton fiber spun into smooth, silken yarns by master craftsmen in Italy. Because these long staples can be spun into stronger and finer yarns, it is possible to weave more threads per inch into the fabric, resulting in a higher thread count that is lighter and more lush than the fabrics made of coarser, heavier yarns crammed into thread count.

The Construction. Craftsmanship always makes a difference. Fine linens makers like Sferra enlist the world's finest spinners, weavers, sewers, embroiderers and artisans to craft extraordinary linens. They use the best mills who blend centuries-old history and knowledge of their craft with cutting-edge textile technologies, looms and facilities.

The Finishing. After the world's finest cotton has been selected, spun and woven into cloth of the very best quality, the process doesn't stop there. Fabric finishing and sewing can also dramatically affect the feel and the quality of the final product. State-of-the-art finishing brings out the subtle sheen of a sateen, the softest nap of cotton, the richest, longest-lasting colors and enhances both the feel of the fabric and the quality of the weave. In certain fine sheets, embroidery is done entirely by hand, whether it be subtle hemstitching, scalloping, or intricate embroidery. This allows for an attention to detail and a special grace that machine-sewn items can't duplicate. The end result of care and attention is a difference you can feel, in sheets that are woven with the luxury of fine heirlooms.

How and how often should I launder my bed linens?

Bed linens should be changed weekly. Unless dry cleaning is recommended, launder by first separating into light and dark colors. Avoid overloading machine to breaking long fibers like those in Egyptian cotton. Wash in warm water, using a gentle laundering agent, with final cold rinse. If presoaking is necessary, it should be done in cold water. Allow washing machine to fill up and begin agitating before adding detergent or bleach. Unless linens are extremely soiled, use half the detergent recommended. Remove washed bedding promptly from the machine. Shake damp linens before drying at low heat.